How to create Facebook Lead Generation Ads Campaign?

In this article we are going to understand how to create Facebook Lead Generation Ads Campaign. In the digital age, businesses are always seeking new ways to acquire leads and customers. One of the most popular social media platforms for businesses is Facebook. With over 2 billion monthly active users, Facebook provides a massive audience for businesses to target. Facebook also makes it easy for businesses to generate leads using their “Get More Leads” goal, which allows businesses to create lead ads designed to capture information from potential customers. In this article, we will discuss how to create get more lead ads on Facebook using the Get More Leads goal, and how to optimize them to get the most out of advertising efforts.

What Are Facebook Lead Ads?

Facebook Lead Ads are a type of advertising campaign available through the Facebook Ads Manager platform. These ads allow businesses to target specific audiences and collect information from potential customers. The information collected can include things like name, email address, phone number, or other specified information. The ads are designed to be straightforward, with a lead form attached to the ad. When a user clicks on the ad, they’re shown a lead form pre-populated with their Facebook information, making it easy for users to submit their contact information without much effort.

How the Get More Leads Goal Works?

The Get More Leads goal is a feature within Facebook Ads Manager that allows businesses to create lead ads. When creating an ad campaign, selecting the Get More Leads goal will give businesses access to features like the Lead Gen Form Builder, which allows users to create forms for potential customers to fill out. These forms can also be customized to include specific fields and questions specific to the business needs.

How to create Facebook Lead Generation Ads Campaign?

Now that you understand what Facebook Lead Ads are and how the Get More Leads goal works, let’s discuss how to create lead ads that generate results.

1. Know Your Target Audience

Facebook has detailed audience targeting tools that can help you narrow down your audience based on criteria like location, age, gender, interests, and behaviors. Identifying your target audience is

crucial for getting your ad in front of the right people. Consider demographics such as age, gender, and location, but also think about interests, hobbies, job titles, and behaviors that may align with your product or service.

2. Use an Eye-catching Image or Video

Your ad image is the first thing potential customers will see, so make sure it’s eye-catching and relevant to the offer. Use high-quality images or videos that are relevant to your business or product. Avoid using stock images as these can come across as inauthentic, and might not resonate with your target audience.

3. Have a Compelling Copy

Your ad’s copy should be clear, concise, and attention-grabbing. Use language that speaks directly to your target audience and highlights the benefits of your offer. Make sure to keep things brief and to the point, as users scrolling through their feeds have short attention spans.

facebook lead ads campaign

4. Create a Compelling Offer

Your offer should be valuable, attractive, and enticing to users. Think about what you can give away for free or what information you can provide that would be of value to your audience. Make sure your offer is easy to understand and communicated in your ad copy.

5. Customize Your Lead Form

Customize your lead form to the specific fields and questions that align with your business goals. Remember that users won’t want to spend much time filling out long forms, so make sure to keep things brief and only ask for the essential information needed. You can also add multiple-choice questions to help pre-qualify leads and segment potential customers.

6. Use Autofill

One of the best features of Facebook Lead Ads is the autofill option. When a user clicks on the ad, their information auto-populates into the lead form, which reduces friction and increases conversions. Autofill only works for people who have their Facebook information up-to-date, but it can significantly increase the likelihood of people submitting their information.

7. Follow Up

Once a user fills out the lead form, it’s essential to follow up quickly with them. You can use tools like Facebook’s Lead Ads CRM Integration or Zapier to integrate your leads directly into your CRM. Having a plan in place for how you will follow up with leads is critical for converting them into customers.

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How to optimize facebook lead ads campaign?

Once you’ve created your Get More Leads ads, it’s essential to optimize them for maximum performance. Here are some best practices for optimizing your Get More Leads ads:

1. Set a Budget and Schedule

Facebook allows you to set a budget and schedule for your ad campaigns. It’s important to determine how much you’re willing to spend and for how long you want your ad to run. By setting a budget and schedule, you have more control over your ad spend and can ensure that you’re optimizing your ad performance within your budget.

2. Monitor and Analyze Performance

It’s important to monitor and analyze the performance of your ads regularly to ensure that you’re meeting your goals. Using Facebook’s Ad Manager or a third-party tool, you can track metrics like impressions, clicks, and conversions. Based on this data, you can make informed decisions about how to adjust your ads for better performance.

3. Experiment with Different Ads and Audiences

To optimize your Get More Leads ads, it’s important to experiment with different ad formats, images or videos, ad copy and audiences. Try testing different ad formats such as carousel ads, video ads, or instant experience ads. Test out different targeting options and demographics, or try using Facebook’s lookalike audience feature to target users who are similar to your existing customers. By experimenting with different options, you can find what works best and optimize your ad performance.

How to optimize facebook lead ads campaign

4. Integrate Lead Forms and CRM Tools

After users submit their information on a lead form, it’s important to have a plan in place for following up with them. Facebook allows you to integrate your lead forms directly into your CRM, making it easy to follow up with potential customers. Integration with CRM also helps to keep track of the leads and analyze which lead source is working for you.

5. Stay Up-to-Date with Facebook’s Best Practices

Facebook is constantly changing, and it’s important to stay up-to-date with their best practices. Facebook provides a range of resources, such as their Blueprint education platform, which provides training on how to create and optimize ads for optimal performance. By staying up-to-date with the latest changes, you can ensure that your Get More Leads ads are optimized for success.

Read Also: How to create call ads on Facebook?


Facebook Lead Ads is a powerful advertising tool that can help businesses generate leads and grow their customer base. By understanding the Get More Leads goal and creating effective lead ads, businesses can collect useful information from potential customers and develop relationships with them. Remember to target the right audience, use compelling images and copy, create attractive offers, customize your lead form, use Autofill, and follow up quickly. With these tips, you can create effective lead ads that deliver results for your business. So, now I hope you have understood how to create Facebook Lead Generation Ads Campaign.