How to create call ads on Facebook?

In this article we are going to understand how to create call ads on Facebook using get more calls objective. Hey there! You might want to think considering using call ads on Facebook if you’re attempting to increase the amount of leads flowing into your company. These advertisements are a great way to entice potential clients to call your company directly, permitting you the chance to interact with them more closely and ultimately turn them into paying clients.

In this post, we’ll examine how to create Facebook call marketing with the “Get More Calls” objective. This target is the best choice for companies that depend on phone calls to generate leads because it was designed specifically to help businesses generate more phone calls from interested customers.

We’ll explain everything you need to know to set up your call commercials, covering how to create your ad, target the appropriate audience, track the impact of your ads, and improve them for optimal results. This guide will provide you with everything you need to make great call ads that will increase business for your company, whether you’re new to Facebook advertising or a seasoned pro.

What is Facebook and call to action ads?

Facebook is an online social network which allows users to communicate with friends, family, and groups all around the world as well as share information. The Facebook continues to be one of the most widely used websites on the internet, with over 2.8 billion active monthly users.

Facebook provides businesses with a powerful advertising platform that enables them to connect with a niche market. Businesses can build ads that are customised to the specific needs and interests of their prospective consumers by targeting people based on variables like location, demographics, interests, and habits.

Furthermore, a variety of ad forms are available on Facebook’s advertising platform, including image ads, video ads, carousel ads, and more. This enables businesses to produce visually appealing and engaging advertisements that can draw in potential clients as they scroll through their profile on Facebook.

Call ads are a kind of Facebook advertisement that let businesses market their goods or services and encourage potential clients to call them directly. Facebook Ads Manager can be used to set up these ads, which are created to be shown on mobile devices.

When an individual clicks on a call advertisements, their phone will automatically call the company’s number, allowing them to get in touch with them right away. This is an excellent way for companies to quickly and easily connect with potential consumers and generate leads.

Call ads can be customized using different images and text to produce a fascinating advertisement that will grab people’ attention as they go through their Facebook feed. On the basis of factors like location, demographics, hobbies, and habits, firms can also target particular audiences.

How to create call ads on Facebook using get more calls objective?

Here’s  detailed step-by-step guide on how to create call ads on Facebook using the “Get More Calls” objective:

Step 1: Create a Facebook Ads Manager account as the first step.

You must create a Facebook Ads Manager account in order to start using Facebook call ads. If you don’t already have one, go to and follow the prompts to create one.

Step 2: Select the Objective “Get More Calls”

You must start a new ad campaign after registering into your Ads Manager account. To do this, select “Ad Campaign” from the dropdown menu by selecting the “Create” button in the top left corner of the screen.

The next step is to make choices on your campaign’s goal. You ought to select the “Get More Calls” go after for call ads. This goal is meant to assist businesses in getting more calls from potential clients on the phone.

call ads on Facebook

Step 3 : Set up your ad set in

You must set up your ad set after choosing the “Get More Calls” aim. Here, you’ll set your ad’s audience of choice, budget limit, and timetable.

To start, you have to choose who is viewing your advertisement. Your adverts can be targeted based across multiple criteria, such as area, age, gender, and interests. By doing this, you are able to communicate with a very specific group of individuals that are most likely to be interested in your goods or services.

The next phase is to decide on your ad’s budget and timeline. You have the option of entering a start and end date for the marketing effort as well as a daily or lifetime budget for your advertisement.

You can choose your ads’ delivery optimization under the “Optimization & Delivery” section. The “Get More Calls” objective optimizes the delivery of your ad so that those who are more inclined to call your company will see it. In order to control how much you’re ready to pay for each call that your commercial manufactures, you can also opt to set a bid strategy for your advertisements.

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Step 4 : Create Your Call Ad

You have to create your call ad after establishing your ad package. Click the “Create Ad” button and choose “Single Image or Video” from the list of available ad formats.

The next step is choosing an image or video for the ad. This picture or video ought to be attractive and pertinent to your company. You may also use text and a headline in your commercial to tell users more about your company and entice people to call you.

Make sure that you select “Call Now” as the button text in the “Call To Action” section of the ad. This will guarantee that users who click on the ad will be given the option to contact your company directly.

Read Also: How to get more likes and comments on Facebook post?

Step 5: Evaluate and Publish Your Ad

Once you’ve completed your call ad, take sure to carefully examine it to ensure everything looks nice. Make sure that it is relevant to your target demographic and visually appealing, then edit it for spelling and punctuation errors.

Once you’ve been satisfied with your advertisement, you can click the “Publish” button to make it available. Once Facebook has examined your ad, they will check to see if it adheres to their advertising rules.

Step 6: Track Your Ad Performance

Applying Facebook’s ad reporting abilities, you should monitor the impact of your advertisement once it has been posted. By doing this, you’ll be able to see how many calls the ad produced, how long they lasted, and other crucial information that can help you improve your advertisement for better performance.

You can pick your ad campaign in the “Ads Manager” area of your Facebook account to track the effectiveness of your advertising. From there, you may see statistics on your ad campaign’s success overall and the quantity and cost of calls it produced.

How to create call ads on Facebook


In conclusion, using Facebook call ads to increase phone calls to your company can be very effective. You can develop a call ad campaign that reaches your target demographic and encourages them to call your company directly by using the “Get More Calls” objective and following each of the six phases indicated in this article.

You can reach a highly concentrated audience that is most likely to be interested in your goods or services using Facebook’s sophisticated targeting capabilities. Also, the “Call Now” button and text message option make it simple for people to connect with in touch with your company right from the ad, thereby boosting chances that they will convert.

Applying Facebook’s ad reporting tools, you can track the efficiency of your ads and make data-driven decisions to improve your ads’ performance. This allows you to constantly improve your advertising campaign and improve the number of phone calls coming to your company.

In overall, Facebook call ads can be a useful addition to your marketing plan, helping you in growing your customer base and increasing phone calls to your company.