MailChimp Pricing Plans : How much does Email Marketing costs per month?

In this article we are going to understand about MailChimp pricing plans and also know how much does Email marketing costs per month? Email marketing has been proven to be a cost-effective means for businesses to reach out and connect with their customers regularly. With an impressive average ROI of 4,300%, as per the Direct Marketing Association’s report, email marketing is among the most effective marketing channels in use today. However, for businesses to get the most out of their email marketing campaigns, they need to pick the right email marketing platform that aligns with their budget and requirements. In this regard, MailChimp stands out as an email marketing platform that offers multiple pricing plans that cater to businesses of all sizes.

MailChimp Pricing Plans

MailChimp offers a range of pricing plans designed to suit businesses of all sizes and budgets. The platform’s pricing plans include the Free Plan, Essentials Plan, Standard Plan, and Premium Plan. Each plan offers different features and benefits, and businesses should choose a plan based on their email list size and marketing needs.

1. MailChimp’s Free Plan

The Free plan is MailChimp’s basic plan that is available to all users. This plan allows users to send up to 10,000 emails per month to up to 2,000 subscribers. While this plan is limited in terms of features, it still offers a range of useful tools for businesses that are just starting with email marketing. The Free plan includes access to MailChimp’s email designer, email templates, automation workflows, and basic reporting. This plan is a good option for businesses that are just starting and have a limited budget

2. MailChimp’s Essentials Plan

The Essentials plan is MailChimp’s entry-level paid plan. This plan starts at $9.99 per month and allows users to send up to 50,000 emails per month to up to 2,500 subscribers. The Essentials plan includes a range of features, such as email templates, automation workflows, A/B testing, and basic reporting. This plan is a good option for businesses that have outgrown the Free plan and need access to more advanced features.

Read Also: What is Email Marketing in Digital Marketing?

3. MailChimp’s Standard Plan

The Standard plan is MailChimp’s most popular plan, starting at $14.99 per month. This plan allows users to send up to 100,000 emails per month to up to 5,000 subscribers. In addition to the features included in the Essentials plan, the Standard plan also includes advanced reporting, custom branding, retargeting ads, and more. This plan is a good option for businesses that are looking for more advanced features and have a larger subscriber base.

How much does Email Marketing costs per month?

4. MailChimp’s Premium Plan

The Premium plan is MailChimp’s top-tier plan, starting at $299 per month. This plan allows users to send up to 1.2 million emails per month to an unlimited number of subscribers. The Premium plan includes all the features of the Standard plan, as well as advanced segmentation, multivariate testing, comparative reporting, and more. This plan is a good option for larger businesses that have a large subscriber base and need access to more advanced features.

Read Also: What are the Benefits of Email Marketing?

5. Add-Ons and Additional Costs

MailChimp offers a variety of add-ons and additional costs to help businesses tailor their email marketing campaigns to their specific needs. One of the most popular add-ons is additional email credits, which can be purchased at a cost of $20 for every 5,000 credits. Other add-ons include advanced reporting, automation workflows, and premium support.

While these add-ons can be helpful in improving email marketing campaigns, businesses should carefully evaluate which ones are necessary for their specific needs and budget accordingly. With the right combination of pricing plan and add-ons, MailChimp can be a powerful tool for businesses of all sizes to effectively reach and engage their audience through email marketing.

You can also checkout this digital marketing institute to learn digital marketing course by enrolling in our course Or Contact us on +91-8949483728

Factors to Consider When Choosing a MailChimp Pricing Plan

When choosing a MailChimp plan, there are several factors that businesses should consider. These factors include:

1. Subscriber base

The number of subscribers a business has will determine the pricing plan that they choose. Businesses with a smaller subscriber base can choose the Free plan or the Essentials plan, while businesses with a larger subscriber base may need to choose the Standard or Premium plan.

2. Features required

Businesses should consider the features that they need when choosing a pricing plan. Businesses that require more advanced features, such as A/B testing, retargeting ads, and advanced reporting, should choose the Standard or Premium plan.

3. Budget

Pricing is an important consideration for businesses when choosing a MailChimp plan. Businesses should choose a plan that is within their budget and offers the features they need to be successful with email marketing.

How much does Email Marketing costs?

Comparing MailChimp to Other Email Marketing Platforms

When comparing MailChimp to other email marketing platforms, one of the main considerations for businesses is ease of use. MailChimp is known for its user-friendly interface and drag-and-drop email builder, which makes it easy for businesses to create and send professional-looking emails without needing advanced technical skills. Other platforms, such as Campaign Monitor, also prioritize ease of use and offer similar drag-and-drop email builders.

Another important factor to consider is customer support. MailChimp provides customer support through email and chat, as well as a knowledge base and community forum. However, businesses that require more personalized support may need to purchase MailChimp’s Premium Support add-on. In comparison, other platforms like Constant Contact offer phone support, which may be preferred by businesses that need more immediate assistance

How much does Email Marketing costs per month?

The cost of email marketing can vary widely depending on the email marketing platform you choose and the size of your email list. Many email marketing platforms, like MailChimp, offer a range of pricing plans that are designed to suit the needs and budgets of businesses of all sizes. Some plans may offer limited features, while others may provide more advanced tools and options.

On average, businesses can expect to spend anywhere from $9.99 to $299 per month for email marketing services, depending on the size of their email list and the features they require. However, the cost of email marketing is just one factor that businesses should consider when choosing an email marketing platform. It’s important to also evaluate the platform’s ease of use, reliability, customer support, and other factors to ensure that you choose a platform that will meet your needs and help you achieve your email marketing goals.

Click Here: Email Marketing Course

Conclusion

MailChimp is a popular email marketing platform that offers a range of pricing plans that cater to businesses of all sizes and budgets. From the Free plan to the Premium plan, MailChimp offers a range of options that are both affordable and effective. When choosing a MailChimp plan, businesses should consider their subscriber base, the features they require, and their budget to make an informed decision.

Email marketing is a powerful tool that can help businesses reach out to their customers and build long-term relationships. MailChimp is a user-friendly platform that makes it easy for businesses to create and send professional-looking emails, automate their campaigns, and track their results. With a range of pricing plans that cater to businesses of all sizes and budgets, MailChimp is a great option for businesses that are looking to get started with email marketing or want to take their campaigns to the next level.

How to create Email Marketing Campaign in MailChimp?

In this article we have discussed how to create email marketing campaign in MailChimp Email marketing tool. Email marketing typically involves building an email list of subscribers who have given permission to receive emails from the business. These subscribers could be current or potential customers who have opted in to receive marketing emails by filling out a form on the business’s website, at a physical location, or through a social media channel.

Once a business has built its email list, it can begin creating and sending email campaigns to its subscribers. These campaigns are typically designed to educate, inform, or promote a product or service. They can be personalized and targeted to specific segments of the email list based on factors such as demographics, past purchase history, or browsing behavior.

How to create Email Marketing Campaign in MailChimp in Hindi?

You can watch below video to know how to create email marketing campaign in MailChimp in Hindi :

Email marketing has been around for decades, and yet it remains one of the most effective marketing channels for businesses of all sizes.It is a cost-effective way of marketing, as it does not require a lot of investment and offers a high return on investment.To make the most out of email marketing, businesses need to use a reliable email marketing tool that can help them create and send professional-looking emails to their target audience. MailChimp is one of the most popular email marketing tools that businesses use to create and send email campaigns.

In this article, we will discuss how to create an email marketing campaign in MailChimp. Before we dive into the steps, let’s understand what MailChimp is and how it can benefit businesses.

MailChimp and its uses for email marketing

MailChimp is a cloud-based email marketing tool that offers a range of features, including email templates, list management, marketing automation, and analytics. It is a user-friendly tool that can help businesses of all sizes create professional-looking emails and reach out to their target audience. Here are some of the benefits of using MailChimp for email marketing:

User-friendly interface

MailChimp has a user-friendly interface that makes it easy for businesses to create and send emails. It offers a drag-and-drop email builder that allows users to create customized emails without any coding knowledge.

Email templates

MailChimp offers a range of email templates that businesses can use to create professional-looking emails. These templates are mobile-responsive, meaning that they will look good on all devices.

How to create Email Marketing Campaign in Hindi?

List management

MailChimp makes it easy for businesses to manage their email lists. It offers features such as segmentation, automation, and personalization that can help businesses send targeted emails to their subscribers.

Learn Also: What is Email Marketing in Digital Marketing?

Marketing automation

MailChimp offers marketing automation features that can help businesses automate their email campaigns. This includes sending welcome emails, abandoned cart reminders, and follow-up emails.

Analytics

Businesses can monitor the effectiveness of their email campaigns with MailChimp’s comprehensive analytics likeopen rate, click-through rate, and conversion rate.

You can also checkout this digital marketing institute to learn digital marketing course by enrolling in our course Or Contact us on +91-8949483728

How to create Email Marketing Campaign in MailChimp?

Now that we understand the benefits of MailChimp let’s dive into the steps involved in creating an email marketing campaign in MailChimp.

Step 1: Sign up for a MailChimp account

To create an email marketing campaign in MailChimp, you must first sign up for an account. The process is simple, and you can create a free account or choose a paid plan that suits your needs.MailChimp offers a free plan that allows businesses to send up to 10,000 emails per month to up to 2,000 subscribers.Click on the “Sign Up Free” button. Once you have signed up, you will be directed to the MailChimp dashboard.

Step 2: Create a new campaign

Once you have signed up for a MailChimp account, log in to your account and click on the “Create Campaign” buttonon the dashboard. You will be presented withseveral campaign types, including Regular Campaign, Automated, A/B Testing, and RSS-Driven Campaign. Select the campaign type that best meets your requirements.

Read Also: What are the Benefits of Email Marketing?

Step 3: Choose your campaign settings

After selecting your campaign type, you will be directed to the Campaign Builder. The first thing you need to do is choose your campaign settings. This includes the campaign name, subject line, sender name, and email address. Make sure to choose a subject line that is compelling and will entice the recipient to open the email.

How to create Email Marketing Campaign

Step 4: Choose your email template

MailChimp provides a variety of email templates that you can use to create your email campaign. You can choose from a range of templates, including basic, themes, layouts, and saved templates. You can also create a custom template by using the drag-and-drop editor.

Step 5: Customize your email template

Once you have selected your email template, it’s time to customize it to suit your needs. You can change the layout, font, color, and add images to your email template. You can also add text, links, and social media icons to your email.

Click Here: Email Marketing Course

Step 6: Add your content

Once you have customized your email template, it’s time to add your content.This includes the headline, body text, and call to action. Make sure to keep your content concise and engaging to keep the recipient interested in your email. Make sure to keep your content concise and engaging.

Step 7: Preview and test your email

Before sending your email campaign, it’s essential to preview and test it to ensure that it looks good on all devices and email clients. MailChimp provides a preview and test option that allows you to view your email on desktop and mobile devices.You can also send a test email to yourself or a colleague to ensure that everything looks good.

Step 8: Segment your email list (optional)

If you have a large email list, it’s essential to segment it based on your subscriber’s interests, behaviors, and demographics. This will enable you to send more effective, targeted emails. MailChimp offers a range of segmentation options, including location, behavior, and preferences.

Step 9: Schedule or send your email

After previewing and testing your email, it’s time to schedule or send it. MailChimp provides options to schedule your email campaign to be sent at a specific time and date or send it immediately. MailChimp also offers a range of delivery options, including time zone optimization and send time optimization, which can help you get the best results.

Step 10: Analyze your email campaign results

After sending your email campaign, it’s essential to analyze its results. MailChimp offers robustanalytics that allows you to track the performance of your email campaign such as open rates, click-through rates, and conversion rates. You can use this data to improve your future email campaigns and get better results.

Conclusion

In conclusion, creating an email marketing campaign in MailChimp is a straightforward process that can help businesses reach out to their target audience and drive sales. By following the ten steps outlined in this article, businesses can create professional-looking emails and send them to their subscribers with ease. MailChimp is an excellent email marketing tool that offers a range of features and benefits, including email templates, list management, marketing automation, and analytics. Remember to choose a compelling subject line, use a responsive email template, add engaging content, and track your email campaign’s performance to optimize future campaigns. By using MailChimp, businesses can take their email marketing to the next level and get better results.