How to use Moz tool for competitor website analysis?

In this article we are going to discuss how to use moz tool for competitor website analysis. With the ever-growing importance of online presence for businesses, it’s more important than ever to stay on top of your competition. And one of the most effective ways to do that is by analyzing their online strategies and positioning. is a powerful SEO tool that offers a wealth of features for competitor analysis, giving you the insights, you need to stay ahead of the curve.

How to use Moz tool for competitor website analysis?

In this article, we have outlined the step-by-step process of using for competitor website analysis. We’ve covered the key tools and features available on the platform, including Link Explorer, On-Page Grader, Social, Fresh Web Explorer, and Competitive Analysis Dashboard. By following these steps, you can gain a comprehensive understanding of your competitors’ online strategies and develop more effective marketing strategies of your own.

1. Sign up for a Moz account

Before you can start using for competitor website analysis, you’ll need to sign up for a Moz account. Go to the Moz website and click on “Sign In” at the top right corner of the page. From there, you can either sign in using an existing account or create a new account. You’ll need to provide your name, email address, and create a password to complete the sign-up process. Once you’re signed in, you’ll have full access to Moz’s suite of SEO tools, including those for competitor analysis.

2. Identify your competitors

Before you can begin analyzing your competitors, you need to know who they are. Depending on the nature of your business, your competitors may be local or global, direct or indirect. Start by searching for keywords related to your business and identifying the top-ranking websites.

Moz’s Keyword Explorer tool is a great starting point for this. Enter a keyword related to your business, and the tool will return a list of related search terms, along with information on search volume, difficulty in ranking for the keyword, and the current top-ranking websites for that term.

Once you have a list of potential competitors, it’s time to move on to the analysis phase.

Click Here: Competitor Analysis

3. Analyze your competitors’ backlink profiles

Backlinks – links to a website from another domain – are an important factor in how well a website ranks in search engines. Moz’s Link Explorer tool allows you to view the backlink profile of any website, allowing you to identify sources of high-quality backlinks and potential areas for improvement in your backlink profile.

To use Link Explorer, visit the Moz website and enter the URL of your competitor’s website. The tool will return a list of all the backlinks associated with that domain.

Some key metrics to look for include the Domain Authority (DA) of the linking domains, the number of linking domains, and the anchor text used in the links. A high number of links from high-quality, authoritative domains can give a website a significant boost in search rankings.

How to use Moz tool for competitor website analysis

4. Analyze your competitors’ on-page SEO

On-page SEO refers to the factors on a website that can be optimized to improve search rankings. Moz’s On-Page Grader tool can be used to quickly evaluate the on-page SEO of your competitors.

Enter the URL of your competitor’s website into the tool, and it will return a report that evaluates a range of factors, including keyword usage, page titles, meta descriptions, and more. The tool will also provide specific recommendations for optimizing the page for better search engine rankings.

In addition to On-Page Grader, Moz’s Page Optimization tool allows you to enter a specific page URL and receive a detailed analysis of its on-page SEO, including recommendations for improvement.

5. Analyze your competitors’ social media presence

Social media can be an important part of a company’s overall online presence. Moz’s Social tool allows you to analyze the social media profiles of your competitors, including data on their followers, engagement rates, and more.

Enter the URL of your competitor’s social media profile into the tool to view their followers, engagement statistics, and content. You can use this information to evaluate their social media strategy and identify potential areas for improvement in your own social media presence.

Read Also: How to see tags of other YouTube videos using Tubebuddy?

6. Analyze your competitors’ content marketing strategies

Content marketing – the creation and distribution of valuable, relevant, and consistent content – is a key component of any successful online marketing strategy. Moz’s Fresh Web Explorer tool allows you to track mentions of your competitors on the web, including mentions in blog posts, news articles, and more.

Enter the name of your competitor into the tool, and it will return a list of recent mentions of their brand online. You can use this information to evaluate the types of content your competitors are producing, as well as the reach and impact of their content marketing efforts.

You can also checkout this digital marketing institute to learn digital marketing course by enrolling in our course Or Contact Digital Bikana on +91-8949483728

7. Use Moz’s Competitive Analysis Dashboard

Moz’s Competitive Analysis Dashboard allows you to bring together all the different data points from your analysis into one place, providing a comprehensive overview of your competitor’s online strategies.

Enter the URLs of your top competitors into the tool, and it will generate a report that includes data on their Domain Authority, backlink profiles, on-page SEO, and more. You can use this information to identify areas where your competitors are outperforming you and develop strategies for catching up.

Tool for competitor website analysis


In conclusion, provides a powerful suite of SEO tools for businesses of all sizes. Its competitor analysis features are especially useful for gaining a competitive edge in your industry. By identifying your competitors, analyzing their backlink profiles, on-page SEO, social media presence, content marketing strategies, and more, you can develop a more effective online presence and stay ahead of the competition.

However, it’s important to remember that competitor analysis is just one piece of the puzzle. In addition to analyzing your competitors, you should also focus on creating high-quality content, building a strong brand identity, and engaging with your audience through social media and other channels. By incorporating these elements into your overall marketing strategy, you can create a comprehensive and effective online presence that gives your business the edge it needs to succeed. Now, I hope you have understood how to use Moz tool for competitor website analysis.